From the F1 to the EPL, SBG are Using Big Data to Drive Decision Making

From the F1 to the EPL, SBG are Using Big Data to Drive Decision Making

In this interview, we speak to James Barber from SBG Sports Software, a multi-award winning company which provides performance analysis software to F1 and English Premier League teams. During the chat, James discusses the company’s background and how sporting organisations can use both data and video to make vital on-field decisions.

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