We sit down with Pete Roberts who has been involved in the Australian sporting industry for twenty years. He started his career with Hawthorn & spent over ten years at the Melbourne Demons in their football technology team. We discuss the evolution of sport tech in Australian Rules football, the ‘data tug of war’ between sporting codes and ‘armchair analysts’ & the impact of coronavirus on the back-office staff at football clubs. For the aspiring sport tech enthusiasts out there – if you’re looking to crack into the industry, he also has some excellent advice on how to focus your efforts. If you enjoy the video and would like to check out more of his work, he’s recently started his own blog including this hilarious article summarising his twenty years in the industry.